Special Report on
Trust-Based Marketing Spotlight
Trust-Based Marketing Spotlight - Trends
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MIT Sloan welcomed nine new and seven visiting professors to campus over the fall. In their first few months, they've gotten to know the School and the community — and we've gotten to know a bit about them. They represent a variety of academic and cultural backgrounds, but share an excitement about becoming part of the energy and collaborative spirit that are so prevalent at MIT Sloan. These 16 faculty members are teaching in the areas of behavioral and policy sciences, finance, strategy, operations research, and economics and management. In addition to their specific experience, they also bring personal ...
. Lisa has more than 25 years of real-world marketing experience in both B2B and B2C marketing serving as CMO and marketing advisor to some of the top tech brands including Akamai and Oracle. Her metrics-based, strategic approach to marketing with a focus on the customer has inspired her work. In her current CMO role @ Aprimo, Lisa and her team have embarked on a very creative approach to inspire CMOs and transform the marketing role. The focus is around the “Imperatives of the Marketing Revolution” and how CMOs can become a change agent for their organization drive new levels of ... Read More
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TRUST-BASED MARKETING SPOTLIGHT
Senate Session 2010-04-19 (17:52:19-18 ...
3 - Atmosphere: Core Content and the Cloud