Special Report on
Unsolicited Marketing Advice
Unsolicited Marketing Advice - Trends
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Stuff you didn't ask for regarding basic communications, marketing & public relations theory, as well as practical applications and a good dose of applied technology. Information Research Through Finding & Following Subject Matter Experts When researching a topic, Googling , using Linkedin Answers , searching Twitter , posting a tweet to your peeps, phoning contacts, or retaining an information broker are all good approaches. Another effective tool is mining Delicious bookmarks and, better yet, mining the Delicious user network. Delicious (formerly Del.icio.us) is the leading online bookmarking service and used by ...
Last fall I was asked, by a national publication, to write an article about innovative marketing by art galleries in this economy. I said I couldn’t. I explained that I have yet to see galleries doing anything truly innovative, so it would be impossible for me to write such an article. The truth is, artists are far more innovative with their marketing than galleries or museums are. Perhaps it’s because they aren’t constrained by institutional traditions. Nonetheless, galleries need to take note of what is possible. They need to watch how artists are promoting themselves. Here are some ... Read More
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