Special Report on
Vertical Marketing Systems
Vertical Marketing Systems - Trends
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This study draws on the results of the latest IDC European Vertical Markets Survey, carried out between January and April 2009 among 1,898 companies operating in the five largest Western European countries (France, Germany, Italy, Spain, and the U.K.). The survey investigated IT spending directions, solution priorities, investment plans, and the adoption of a range of solutions and technologies across vertical markets, as well as the role of IT within the organization, IT budget dynamics, channel selection, and customer satisfaction with IT suppliers. The focus of this study is on SAN, NAS, and virtualization technologies ...
A company’s channel decisions are linked with every other marketing decision. Companies often pay too little attention to their distribution channels. This can be very damaging. Distribution channel decisions often involve long- term commitments to other firms. There are four major issues or questions that concern distribution channels: 1). What is the nature of distribution channels? 2). How do channel firms interact and organize to do the work of the channel? 3). What problems do companies face in designing and managing their channels? 4). what role does physical distribution play in ... Read More
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VERTICAL MARKETING SYSTEMS
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