Special Report on
Videogame Marketing and PR
Videogame Marketing and PR - Trends
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Embassy Multimedia managing director (and Digital Trends contributor!) Scott Steinberg has literally written the book on video game marketing. Now you can get it - for free. Embassy Multimedia managing director (and Digital Trends contributor!) Scott Steinberg has literally written the book on video game marketing: Video Game Marketing and PR, Vol. 1: Playing to Win . With a foreword by Electronic Arts founder Trip Hawkins and first-person wisdom from executives at Epic Games, Turbine, Midway, Atari, Sony, Konami, and many more first-tier game companies, Video Game Marketing and PR is a succinct guide to promoting and marketing ...
During the 2 hour train journey to London yesterday (for a talk by Keita Takahashi about his new playground, see previous post - http://www.uk.emb-japan.go.jp/en/event/games/invitation/100713.html) I wrote a two page description of my game design. It's been bubbling away over the past two weeks of sketching and prototyping, so writing about it now was a fluid and concentrated experience. There were no grey areas or rhetorical questions or placeholders; just a full description of the game mechanic which felt robust and fun. I couldn't wait to get back and get some work done on ... Read More
SURVEY RESULTS FOR
VIDEOGAME MARKETING AND PR
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