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Viral Franchise Marketing - Trends
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One of the examples she mentioned was the re-branding of virtual switchboard and voice mail services provider, GotVMail, to Grasshopper. She noted: “Earlier this week, 5,000 influential marketers were sent chocolate covered grasshoppers to snack on and blog about. The grasshoppers were blogged , tweeted , and linked to all over the Web. It was a viral marketing campaign used to get the company attention and to tell people what Grasshopper.com was all about. And in just 24 hours, people learned that it was a phone system company that cared about entrepreneurs. In one day, thousands of people knew their story.” I ...
And maybe this is weird, but I think the camera set up they're apparently going with might give me flashbacks to playing RE for the first time and really get me into it. Fuck, if that dog suddenly jumps through a window into a scene, I am gonna shit my pants. Again. The thing is, if everybody hated Paranormal Activity, that movie isn't hitting 100 million dollars. All the marketing in the world for Snakes on a Plane didn't help the film because the word of mouth on it was terrible. Sure in the horror circles PA's word of mouth varied, but the general movie public ... Read More
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