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Special Report on

Viral Marketing, Meet Social Media

viral marketing meet social media special research report Photo by
It’s no easy feat to engineer a viral video, and even harder when that video is an advertisement. But when it happens, the payoff can be huge. Sales of Old Spice body wash more than doubled earlier this summer, coinciding with the rise in popularity of its social-media-friendly online ad campaign in which be-toweled former NFL wide receiver Isaiah Mustafa answered specific viewers’ questions in a series of hastily produced videos appearing in near real time. During the four weeks ending June 13, market research firm SymphonyIRI (cited by Ad Age ) found that sales of the product were 106 percent higher than during the ...
– She’s been a Victoria’s Secret Angel for two years now and here’s proof that Miranda Kerr is still performing her duties to perfection. The 26-year-old Australian has stripped down to her underwear again to model the latest lingerie line for the brand’s autumn 2009 catalogue. [ dailymail ] Real Men Competition: Today is the Last Day to Win 32Gb iPod Touch! – Everyone that joins the Real Men That Sing ( ) Facebook fan page by 30 October, will stand a chance to win an iPod Touch 32GB. Musica vouchers will also be given away as spot prizes and the winner for the iPod ... market research, surveys and trends
socialmedia is about connection » Social Media Marketing Tips
Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter,  Facebook , Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing: GETTING STARTED IN SOCIAL MEDIA MARKETING Make wise choices from the beginning and move forward with a “plan of action”! market research, surveys and trends


Social Media | Epicenter |
The latest version of the BitTorrent file sharing software allows users to discuss what they're downloading using automatically created Twitter hashtags that correspond to each shared file. Peer-to-peer file sharing is getting its hooks into Twitter, thanks to an update from BitTorrent, the company that makes the popular µTorrent client and which is seeking to make a big, legitimate business from a protocol most associated with copyright infringement. Despite its name, peer-to-peer file sharing is often a solitary pursuit, where users’ computers swap bits of files, while the users themselves remain anonymous to one ... industry trends, business articles and survey research
October | 2009 | Epicenter |
NEW YORK (Reuters) – Publishers hoping to halt a slide in sales with new electronic reading devices will struggle to get consumers to embrace them until the technology improves, experts say. The gadgets — such as’s Kindle and Barnes & Noble’s new $259 Nook — have created an enormous buzz in the publishing world and marketers hope they will become popular Christmas gifts. In some respects the new devices still compare unfavorably to the tactile experience of the printed page and lack multiple functions of more advanced technology such as smartphones, industry experts say. Joe Wikert of O’Reilly ... industry trends, business articles and survey research
Ohio Internet Marketing Firm, Webbed Marketing, Announces Fall Event Schedule
The firm is instructing at a social media clinic, hosted by Your Management Team, on Tuesday, Aug. 17 at The Meeting Place, 2215 Citygate Drive, Suite A, Columbus, Ohio, from 8 a.m. to 1 p.m. Webbed Marketing’s CEO and founder, Bill Balderaz, is the intermediate instructor and Amanda Sage, owner of Gong Gong Communications, is the beginning instructor. The clinic will feature individual classes on LinkedIn, Twitter and Facebook. “This will be an interactive, hands-on program to assist small business owners trying to utilize social media more effectively to grow their business,” Balderaz said. “Participants will bring their ... market trends, news research and surveys resources
The Netflix Effect – How Powerful New Databases are Changing Channel Branding
But the next generation of powerful audience targeting tools has arrived and what seems like lack of brand focus is actually the first exciting steps in what will be a new marketing paradigm. Read part one of this series on brand expansion here . Why the abandonment of traditional TV marketing structure? The simple truth is that experienced programmers are finding that the old programming-based, content-genre strategy, just doesn't work very well.  In a world of hundreds of cable channels, many of them virtually identical to competitors, the appeal of specific program genres is diminishing.  In the viral world of ... market trends, news research and surveys resources


Social Media Primer
Apr 22, 2008 ... This is because word of mouth or viral marketing is one of the most effective .... meet. Social Media Marketing has the potential of ... technology research, surveys study and trend statistics
Miami-Dade County - Government Information Center - Marketing ...
Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. The Government Information Center established products and processes to reach target audiences. To request the Government Information Center's help in designing your campaign, you will start by completing a Client Intake Questionnaire . GIC uses the responses to assess your actual needs and assemble a team with the right skills to achieve your outcomes. GIC's Advertising division offers a wide arrangement of services including consultation, preparing media plans, negotiating ... technology research, surveys study and trend statistics
Social Media and the Burger King Brand
BKC's Other New Media Marketing. In addition to viral marketing and social networking, BKC launched several other new media marketing campaigns. ...
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What happens when you first meet an online friend in real life ...
I personally find several aspect of this question out of date. Five years ago, I think a lot of people used avatars and screennames to create an online alter ego, developing new connections with like-minded people regardless of who they were or where they were from. Today, I think social media is largely a communication vehicle. People use their real names and real pictures to stay in touch with people they already know. It's "real life," just communicated digitally. No need to meet "in real life" because you've already met. That said, I met two or three people face-to-face in college after meeting online. My personal ...
Regarding Social Media.... the question I would like to pose is ...
1. Trust relates to what's said and what remains unsaid. Therefore understanding and managing the expectations & perceptions of your customers relating to your promise and its delivery are the only ways to build this. 2. There is no short cut to genuine 10 year old wine, you just have to wait for 10 years. Similarly, I think, there are no shortcuts to building 'trust'. And you do need to start out with the right ingredients and processes for 'trust', just as you would do before setting out to maturing the wine. Ingredients or rather the three components of trust of the holistic and often very subjective ...