Special Report on
Why You Need Marketing Operations
Why You Need Marketing Operations - Trends
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for 25 to 50 major languages. Marketing teams must schedule, collaborate, and review print, broadcast, and multimedia material among themselves and dozens of creative and production partners. Globalization of marketing has made marketing operations more complex, cumbersome, expensive to manage, and, consequently, slower. Globalization, integration of marcom supply chains, and greater accountability with process transparency drive the transformation of marketing operations Many secondary, unintended consequences continue to flow from the broad adoption of the Internet. Notably, Internet adoption has necessitated the ...
These new marketing skills can be quite different from "traditional" marketing skills such as strategic and creative thinking, and yet they are critical as marketing becomes more operational, metrics oriented, and tied to revenue. To solve this discrepancy, many large B2B companies are staffing a new role called Marketing Operations . Marketing Operations is meant to be the operational yang to the creative yin of marketing, a bastion of quantitative rigor and left-brained discipline in a world of right-brained marketers. According to MarketingProfs , Marketing Operations builds a ... Read More
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