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Will Amazon Kindle Vertical Integration?
Will Amazon Kindle Vertical Integration? - Trends
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in the spring. In this column, I submitted that Amazon could disintermediate traditional publishers and agents, and free up money that they could share with authors. My hypothesis was based on the fact that since Amazon has a technology-based merchandising system capable of figuring out which of its customers might like what other books, it could target those customers to bring to market other books within a particular genre. Typically, in the book business, marketing is the bottleneck. Very few books get serious marketing support from publishers, and thus the onus of marketing always falls on authors. Most authors are not ...
(last month), thinks. Mitra believes that publishers must be treating their authors very badly, because most authors make little money on most books. Well, guess what: hardly anyone makes money from book publishing — except for UPS. (So, yeah, the industry needs to be reworked. But is Amazon really a panacea?) Anyway, Mitra figures that if we just take out all those unnecessary bits that keep draining money from authors’ pockets — you know, like agents, editors, designers, marketers, publicists, printers, sales reps, and hand sellers — why, that would just leave a ... Read More
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