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Special Report on

World Social Marketing Conference

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This page is a collection of links to active social marketing projects, campaigns and key websites highlight the practice of social marketing. Australia For decades, speeding has been the biggest road safety problem in New South Wales and young male drivers are significantly over represented in speeding related crashes. This is despite the introduction of new technology to help detect and penalise speeding drivers, targeted legislation, improved vehicle safety features and education campaigns to ensure drivers are aware of and understand the dangers of speeding. In 2007 the RTA adopted a new approach to make contact with a ...
World Social Marketing Conference (Post Event Reflection ...
I have to admit to still being somewhere between Cloud 9 and a state of shock over the sheer intensity of the conference, and my successes at the Conference.  The Good First and foremost, a massive thank you to TCP and to the National Social Marketing Centre for the event.  I had the honour of working in with the two teams by running the WSMC twitter account.  I owe a massive debt of thanks to Patrick Ladbury at the NSMC for letting me set up and run the WSMC twitter account.  Thank you.  It’s a tribute to you and the Centre that I was able to come into the picture at the last moment and just slot into the framework. The ... market research, surveys and trends
Jeff French writes: on the do's and dont's of a Social Marketing Plan
TCC believes that long term success for any organisation is founded on the mutual trust established with its stakeholders, its consumers and the wider community. We believe that this mutual trust can only be achieved if an organisation actively engages in authentic and continuous dialogue with those whose lives it touches. By thecampaigncompany In my last post I looked at the 10 key rules for implementing a social marketing programme. In this posting I want to look at the key elements of a Social Marketing Plan and what to avoid. 10 things to include in your Social Marketing plan: Explicitly define the problem. Set out the ... market research, surveys and trends


On Social Marketing and Social Change: International Health
by Phillip Kotler and Nancy Lee introduces social marketing as a systematic, and possibly transformative, approach for policymakers, program planners, field workers, national and local government leaders and others involved with helping the poor. Karl Hofmann, President and CEO of Population Service International notes: Kotler and Lee set the record straight in this important book: Social marketing uses a range of tools to influence behavior and reduce poverty, beyond simply the sale of subsidized commodities like condoms and mosquito nets . CK Prahalad, author of The Fortune at the Bottom of the Pyramid , writes: Creative ... industry trends, business articles and survey research
The event is organized by the World Bank Water Anchor to gather water and sanitation professionals to discuss challenges and opportunities in the sector.  For more details and information on how to register please see the website . 5th World Water Forum - "Bridging Divides For Water" March 16-22, 2009, Istanbul, Turkey The World Water Forum , organized every three years by the World Water Council in close collaboration with the host country, offers the water community and policy- and decision-makers from all over the world the opportunity to convene and debate to find solutions to achieve water security. January 31, 2009 is ... industry trends, business articles and survey research
Businesses can learn from the Old Spice Man viral marketing campaign
Last week we saw two days that shook the viral marketing world. Old Spice, a long-neglected — if not forgotten — Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing. At first glance, an entrepreneur may dismiss the Old Spice phenomenon as an oddity of riches, something only a marketing behemoth like P&G could exploit. But when we dissect its marketing principles and practices, it becomes not only entirely applicable to the small business owner, but an essential (and low-cost) opportunity as well. Let's take a look inside. For P&G, it began with a Super Bowl ad ... market trends, news research and surveys resources
Attensity Holds Webinar Series on Social Media Best Practices
/PRNewswire/ -- Attensity™ Group, the leader in Customer Experience Management software applications that generate value from unstructured text, is conducting a series of complimentary webinars focused on best practices in social media. The events focus on sharing knowledge and value with the community and feature industry leaders discussing best practices derived from real-world experiences in implementing social media programs. "We are thrilled to be organizing this educational series of webinars," said Michelle de Haaff, CMO of Attensity. "The variety and distinction of the thought leaders involved will ... market trends, news research and surveys resources


Microsoft PowerPoint - World Social Marketing Conference ...
Jacqueline Devine. Senior Social Marketing Specialist. Water and Sanitation Program. The World Bank, Washington D.C.. World Social Marketing Conference ... technology research, surveys study and trend statistics
Healthy Penis: San Francisco's Social Marketing Campaign to ...
2005. A San Francisco–based social marketing firm, Better World ..... National STD Prevention Conference;. 8 –11 May 2006; Jacksonville, Florida, United ... technology research, surveys study and trend statistics
» USF 20th anniversary social marketing conference June 11-12
Fasten your seatbelt. Get that flu shot. Eat more fruits and vegetables. Turn off the light when you’re not in the room. Save money for your retirement. There is no limit to the behaviors and attitudes that social marketing can seek to influence. When public health, marketing and environmental science professionals from across the world gather next month for the 20th Anniversary Social Marketing in Public Health Conference, Milestones in Social Marketing: Past, Present & Future, they will discuss how the field is changing and expanding its reach to promote large-scale social change. The integration of digital technology and ...
  1. profile image MariaJamesPR Interested in: World Social Marketing Conference
  2. profile image visitjordan Damian Cook now talking about tourism in a connected world & global online travel trends in the digital & social media marketing conference
  3. profile image stephendann Good morning world. Welcome to the live coverage of #INSM10 International Non Profit and Social Marketing Conference. I'll be your host
Do consumers have the power to change the world? | LinkedIn ...
Yes, the people do have the power to change the world. One of the best examples (IMHO ofcourse) was the Brent Spar situation Shell had to cope with.Consumer boycots led Shell to reconsider their disposal plans. Once the consumers change their choices in sufficient quantities, businesses will adapt, it's just good business to do so. The real challenge lies in the inabillity of most people to take on a global perspective. If you'll only consider a perspective on the individual (or family) level, then sustainabillity is a non issue. Simply because the Earth can handle your footprint easily and provdide sufficient ...
WebmasterWorld News and Discussion for the Web Professional
New Google Forum: "The solution isn't simple, it will take time to build, but "deep external link checking" must be done to fully identify bad external links."(-subscription required) Link Attacks - Removing a Competitors Inbound Links Is Not Difficult Posted in Google SEO by Brett_Tabke - on Jul 13 New Google Forum: "Often, all it takes to get a higher ranking page to drop some pr is getting one or two of their backlinks removed. Here are a couple of games they are playing...The Trademark Ploy... The Google Spoof Email: 'You are linking to a site that has been identified as a malware host. Your listing in Google will ...