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Special Report on

Your marketing sucks

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Industrial companies continue to shift resources away from traditional marketing and into online channels. The reasons are simple: potential customers go online to search for products, services, and suppliers; the results are measurable; and manufacturers can implement a robust portfolio of online marketing options to meet their needs and connect with their target audience. A number of trends are emerging in industrial marketing, as reported in GlobalSpec’s recent white paper: “Trends in Industrial Marketing 2010.” Download your copy . Here are the top eight trends in industrial marketing. 1. Lead generation and customer ...
It includes different aspects of Christian community online, especially by those who view this phenomenon as a subset of emerging church , the developing expressions of the faith in relation to culture change. A cyberchurch is a ministry that exists primarily as a private website, an interactive space on a public website or social networking site. As Internet usage continues to thrive, Christians are using websites , blogs , social networking sites, media services, chatrooms , discussion boards , and other electronic means to provide social connection, education, and enrichment of their faith. Attempts to create online Christian ...
Knowing When To Kill Your Web Analytics | Six Pixels of Separation ...
There's no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is akin to driving with your eyes closed. That being said, we're starting to see more and more instances when killing your web analytics may be the smartest thing you can do. Julien Smith (co-author with Chris Brogan of the best-selling business book, Trust Agents , Blogger at In Over Your Head and co-host of the Media Hacks podcast) had a very stirring Blog post this week titled, You Need Tension (if you have not read, please do so). "When you get rich and famous, you go on defense and, next thing you ... market research, surveys and trends
Spare Change: Rude, Crude & Socially Unacceptable?
A couple of things converged today that got me thinking about how we -- as a society and as marketers -- set standards for what is considered acceptable in marketing campaigns. I got a note from Chris Kieff at MSCO's Unconventional Thinking pointing to an interesting and lively controversy unfolding on the blog. The company had leased two billboards leading into Manhattan from Clear Channel to promote MSCO CEO Mark Stevens' book. The billboards simply present the book's website address: www.YOUR MARKETING, with no other copy or graphics. Clear Channel approved the billboards, they signed the contract, ... market research, surveys and trends


Carl Icahn, Billionaire Activist, Boosts Book Prices (Update2) By ...
Icahn is considering a tender offer for as much as 10 percent for Time Warner ... The 69-year-old financier has amassed a $7 billion fortune by buying stakes in ... The paperback edition of his latest book, ``Your Marketing Sucks,'' ... industry trends, business articles and survey research
The Eight Myths of Marketing
We are in the muck of a recession. Business is slow. The stock market keeps draining away billions in wealth. Companies are acting from fear. Advisers suggest they increase their marketing, to build share and exploit opportunities in the vacuum created by their competitors' inaction, but they look at you as if you just landed from Pluto. Why? Because they don't really place much value in marketing. Why? Because most of the marketing they have done in the past has failed to meet the acid test�the only ... industry trends, business articles and survey research
Broadcasting For Schmucks, and Other Randomness
Just because the U.S. Supreme Court has ruled that the government's restriction of what it deems profanity on public airwaves is unconstitutional, doesn't mean standards are going out the window, says a spokesman for the National Association of Broadcasters.  "I think the notion that broadcasters are going to be dropping the f-bomb in prime time is ludicrous," Dennis Wharton told the Wall Street Journal Tuesday. "fI we wanted to do that we could do that from 10 p.m. to 6 a.m." Nice. But there's no denying the fact that broadcast TV's race to catch up with cable has been given a shot of Red Bull by the ... market trends, news research and surveys resources
Judge: Cheerleading not a college sport
Competitive cheerleading is not an official sport that colleges can use to meet gender-equity requirements, a federal judge ruled Wednesday in ordering a Connecticut school to keep its women's volleyball team. The volleyball players had sued Quinnipiac University after it announced last year that it would eliminate the team for budgetary reasons and replace it with a competitive cheer squad. The school contended the cheer squad keeps it in compliance with Title IX, the 1972 federal law that mandates equal opportunities for men and women in athletics. "Competitive cheer may, some time in the future, qualify as a sport ... market trends, news research and surveys resources


MARK STEVENS Biography CEO * Bestselling Author * Marketing ...
"Your Marketing Sucks" (Random House/Crown Business, 2003), and redefined the ... popular "Your Marketing Sucks." Stevens' incisive understanding of ... technology research, surveys study and trend statistics
The TSA Blog: Keep Your Lap Top IN if you have a “Checkpoint ...
where has TSA published a list of all the rules and regulations that TSA will subject someone to if that person wishes to cross a U.S. Government checkpoint at an airport en route to the gate from which his domestic flight will depart? Please provide a URL or name of the government publication. August 15, 2008 2:57 PM   Gunner said... For all of you Debbie Downers out there Professional, really professional. I thought better of you Bob. August 15, 2008 3:06 PM   tso rachel said... Eh... I thought the "Debbie Downer" reference was cute. *shrugs* I am grateful for these bags. It should definitely cut down on ... technology research, surveys study and trend statistics
The 22 Immutable Laws of Marketing. Al Ries & Jack Trout. Positioning. Al Ries & Jack Trout. Your Marketing Sucks. Mark Stevens. The New Positioning ...
  1. profile image SAWBUXmarketing Your Marketing Sucks. We can help... -
  2. profile image iron_skywarp @Hot_tober oh ok. I remember you saying your trying to have your own Internet marketing!!! Working for someone sucks
  3. profile image TimOwen Internet Network Marketing – Why Your Website Sucks | Lifehack News
What books would you recommend on Competitive Strategy? | LinkedIn ...
I'd like my product managers to take a more active role in assessing the competitive landscape and where our products fit. I'd like to provide them with a compelling book to give them a framework for doing so. The first books that came to my mind were Michael Porter's "On Competition" and "Competitive Strategy". I definitely plan to talk about Porter's Five Forces, but the books themselves are pretty dry. Anything new & interesting that any of you have read (books or websites) that might help lay the groundwork for this process? My goal is not to have them become CI professionals, but merely to start ...
Book Worms Club: Not tech.
1. Universe in a Nutshell - Steven Hawkings -> excellant read - M-theory (the theory of everything) Rocks what ever the heck it is, but the scope if you can dig spatial non primia fascia stuff is overwhemly intellectual. Recommended Strongly 2. 11th Commandment - Jeffrey Archer -> run of the mill spy thriller - not bad - read every Fredrick Forsythe book published at the time by 15 - there's better. 3. The Making of a Philsopher - Martin McGinn -> I studied philosophy at uni - i wish i had this book while writing some of my papers, would have made my life alot easier. Recommend it, good introduction to thinking about ...