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a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 industry predictions for mobile marketing in North America for the coming year. As 2009 comes to a close, the MMA also celebrates several significant milestones that will serve as a solid foundation moving into the new year. MMA’s Top 10 for 2010 10. Hypochondriac? We've got an app for that! Ongoing global pandemics and concerns about socialized healthcare warrant a prescription for mobile content geared toward the sick and the paranoid. Symptoms to watch for include apps that ...
In the current economic client, many businesses are focusing on efforts that contribute to high ROI (return on investment). High overhead departments and marketing campaigns are getting slashed as managers tighten their belts. This emphasis on “low costs, high returns” can mean a shift in focus away from traditional marketing & sales efforts (such as maintaining an army of reps out in the field) and towards interactive marketing campaigns. By interactive marketing, I’m referring to the collective group of newer, “next-gen” techniques such as (SEO) Search ... Read More
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