Special Report on
Global Public Relations
Global Public Relations - Trends
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"more often than not weâ€™re reacting to todayâ€™s realities rather than influencing them" (Goldstein, unknown: 1). The public is already online, and the internet allows anyone to be a publisher â€“ campaign boycotts and protests can be organised to influence company behaviours; crises can be created through inaccurate information; and products and services can be criticised in open forums, and all of this can be done on a global scale. Public relations practitioners must learn how to use the internet efficiently to address these issues for their clients (Holtz, 1999: 89). Research has recently been carried out ...
Global - Watching the BP catastrophe unfold day by day has been an interesting lesson in how not to manage a crisis management situation. Marketing speaks to PR experts on what should BP have done right, from the start. Here's what three PR experts had to say. Bob Pickard, President & CEO, Asia Pacific, Burson-Marsteller: "The problem with BP's approach is that you can't buy trust through ads; you have to earn it through actions. What can make it right for BP? Stop the leak, and clean it up. Anything else is superficial. This was never so much of a PR disaster as it ... Read More
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The Climate Change Denial Industry
PR Newswire Named Official Breaking News Service for the 2007 New York...