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Taking a scientific approach to the prospecting process has helped TDS Metrocomm, an Illinois-based local phone and Internet service provider, achieve some impressive business results. In 2004, TDS faced numerous challenges. "In our business, it was getting tougher and tougher to secure appointments, and closing ratios were being challenged," says Matthew Loch, the company's VP of sales. "Competition was also very difficult." These challenges prompted TDS to look for ways to gain entry into small, medium and large enterprise businesses more routinely and effectively. Its goals were threefold: ...
Landing pages are usually the first point of contact a visitor reaches. On average you have between 5 – 7 seconds to capture a visitors attention and if they can’t find what they want, they move onto the next website. This is why it is very crucial to be aware of what visitors are looking for. Let’s firstly establish what landing pages are and how they affect your ecommerce business. Then we will look at 5 effective ways to improve your landing pages and lastly you have to test and monitor your results. Copyblogger has a great description of what a landing page is: A ... Read More
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