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Special Report on

Cross-Selling and Upselling

cross selling and upselling special research report Photo by
You have an eCommerce site.  You sell products online.  Do you cross-sell additional products?  Do you upsell to better products?  This article explains the difference between cross-sell and upsell, and looks at some real-world data about the effectiveness of both. Cross-selling and upselling are marketing techniques that are applied during the sales process to increase the value of the transaction to both the buyer and the seller.  Technically, they only increase the value to the seller – but they should also be increasing the value to the buyer. The key idea behind both cross-selling and upselling is that you are ...
is a specialized set of services for managing and nurturing a company in the business of technology and assuring steep growth with clients and sales prospects. It involves using business concepts like branding and strategic planning as well as Disruptive Technology to organize, automate, and generate business processes—principally product design and sales activities, but also those for marketing , patents ( IAM ), customer service , and technical support . The overall goals are to innovate in "360 degrees", in other words, to utilize technology and business ideas in unison and simultaneously to find, attract, and win ...
Upsell Your Profits
A quick and easy way to help your shoppers select products and increase sales at the same time is by adding effective cross-selling and upselling to your online store. ShopSite has cross-sell and upsell functions that allow you to feature additional related or complementary products on pages, more-info pages and the cart page. There are several ways you can use cross-selling and upselling to increase revenues and generate customer loyalty. The key is to make sure the items you are listing will be perceived by your customers as adding value and not just about you trying to stuff their cart. The most common ways to entice your ... market research, surveys and trends
Outsource Cross Selling and Up Selling Services,Call Center ...
products and services is very important for any company to achieve more sales, more profits, and more revenue to continue to grow. Does your company have existing customers who you are able to cross sell and up sell to? Most call center companies (60% in fact) fail to practice any up selling or cross selling to their customers. Those are the companies that are missing out on some big profits. Outsourcing your cross selling and upselling approach to InSO will allow you to concentrate on other, more well educated areas of your business, and make way for a company who’s agents who have undergone intensive call center training to ... market research, surveys and trends


Five tips to ensure successful upselling/cross-selling training ...
All sales training requires your team to make changes in their behavior, but teaching the techniques of cross-selling and upselling offers some unique challenges. In many cases, you're faced with employees who perceive the practice of upselling or cross-selling as requiring a total behavior change -- a change that does not correlate with the perception of their jobs. This results in a reluctance to learn the new skills. For example, for a customer service representative, the very word "selling" may invoke negative images of an aggressive person, someone whom they are not. They may feel that attempting to ... industry trends, business articles and survey research
Reassessing Inbound Telemarketing - Cross Selling and Customer Service
Out of respect for consumer privacy, publishers traditionally have been reluctant to reach out and touch prospects at home with annoying telephone pitches. But when a consumer calls a publisher--well, that's another story altogether. It's a 'golden moment' "The opportunity of having a subscriber on the phone when they've called you is too good to pass up," says David Obey, consumer marketing director at Conde Nast. "It's a golden moment. They're ready to buy, they're in the mood, and they've been trained to have their credit-card numbers handy. It's a completely ... industry trends, business articles and survey research
NetSuite targets larger e-commerce technology clients
NetSuite Inc. has long held a strong place among small retailers looking for a software-as-a-service e-commerce platform supported by back-end accounting and financial software. Now it’s out to move up market to serve much larger customers, and it’s enticing them with a broader range of technology. “Our sweet spot has always been companies doing from $1 million to $5 million a year in revenue ,” Darayush Mistry, senior director of product management, said in an interview at last week’s Internet Retailer Conference & Exhibition. “Now we’re looking to serve companies with revenue of up to ... market trends, news research and surveys resources
Magento 1.3 Sales Tactics Cookbook
"Magento is a very popular open source e-commerce platform. It was created by the company named Varien in 2007. Varien worked with osCommerce but it did not suit Varien's expanding requirements. After writing more and more changes to osCommerce, Varien finally wrote its own e-commerce software from scratch. It took Varien seven months in 2007 to publish the first public version of Magento." Read on for the rest of Dmitry's review. Magento 1.3 Sales Tactics Cookbook If you are a Magento store owner or store designer who wants to boost sales, then this book is for you Since that time, Magento started to get ... market trends, news research and surveys resources


Pricing Promotional Products under Upselling
Cross-selling and Upselling: A recent work that is closely related to ours is by Netes- sine, Savin and Xiao (2006). (They refer to the practice as ... technology research, surveys study and trend statistics
ATA - FTC Supplemental Comments Final[1]
Jan 30, 2002 ... practice that is upselling or cross-selling and define these activities as ... first place is the same seller in the upsell or cross-sell, ... technology research, surveys study and trend statistics
Google Answers: Statistics on ECommerce Cross Selling Effectiveness
Many major e-commerce websites have instituted some version of cross selling. Product description pages and checkout pages typical have sections titled "Customers who have bought X have also purchased Y" or "May we suggest Product Z". Can anyone present any before and after statistics that attest to the effectiveness of these types of cross-selling activities? I am looking to find the average order size percentage (or dollar) increase and/or the average increase in multi-line (more than one product) orders. Ideally the information would also present which of the various e-commerce cross selling activities are the most ...
How To Calculate the Lifetime Value of A Client
Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the December 2002 issue of Business 2.0 a major disconnect between technology investments and customer satisfaction. He found that although one research firm reports that 34% of technology managers continue to invest in customer relationship management (CRM) software (to the estimated tune of $38B through 2005), customer service in several industries is deteriorating rapidly. A November 2002 issue of CBI Industrial Trends predicts that at least half of the traditional sales jobs that ...