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Cross-selling definition - Trends
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to sell customers a variety of products or services offered by an organization at the same time, for example, offering insurance services while selling someone a mortgage Acordia, Inc. Names Mark A. Green Vice President, National Cross-Sell Practice Leader Acordia, Inc. announced today that Mark A. Green is the new Vice President, National Cross-sell Practice Leader. Green will be responsible for directing the national cross-sell efforts between Acordia's regional field operations and its parent Wells Fargo & Company. With a cross-sell representative in each of the five regions, Green... Tags : Wells Fargo & Co. Research ...
There is really no clearcut definition on cross selling, but it is one effective technique when it comes to internet marketing. It is the process by which you identify the customers who are interested in a certain set of products and then you go and branch out by means of selling similar material. This is the trend when it comes to Internet, be it in surfing for information or for buying products. You try to find one area, and then you end up purchasing and getting something else completely different. Cross selling is the tactic which harnesses that natural inclination of Internet users to ... Read More
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