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lost a leader who we now recognize as a legendary founder of a great American brand. Alvah Roebuck was a watchmaker from Indiana who answered an employment ad, and was hired by Richard Sears to repair the watches that Sears was selling with a then-revolutionary direct marketing system. Somehow the two men went from a watchseller-watchfixer relationship to become business partners, and in 1893, Sears Roebuck and Co. was incorporated in the state of Illinois. Roebuck stayed involved with the company in several different capacities until he died on June 18, 1948 at the age of 84. The relationship between Sears Roebuck and Co. ...
Here is a question for all of you. How many of you, as a customer, have had a bad sales experience? Hmmmm. Looks like that's all of you. So think about it, if all of you have had a bad experience, that means that all of your customers have had one too. What does this have to do with greeting your customer? Well if all of your customers have had a bad experience, then they probably consciously or unconsciously have a chip on their shoulder or a wall up. Have you ever noticed that some customers come in with an attitude? So many salespeople end up feeling defensive when their customers ... Read More
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