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Well the first quarter has moved quickly in the technology sector and business has shown signs of renewal. But technology marketers still have many challenges ahead of them. The marketing budgets at technology companies still have not been fully restored and probably will not be for some time. The true challenge for tech marketers will be to transform your department to better serve and support your sales teams with strategies and tactics to nurture the tech buyers. I have been meaning to share a quick summary of ITSMA’s 2010 State of the Marketing Profession Address authored by President Dave Munn and Senior Vice President ...
Despite a professional lifetime as an advocate for working virtually, it still shocked some of those closest to me when I accepted a position at OutStart this last summer without one in-person meeting. They were further surprised when I told them that this wasn’t some recession-driven plan developed to salvage the time and money associated with shuttling back and forth between my home in the Silicon Valley, and OutStart’s headquarters in Boston. Rather, the OutStart executive team and I felt that my interview process was a perfect simulation of the current behavior of buyers ... Read More
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