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Exhibitors at the show were very busy meeting new prospects and “capturing leads” to ensure their exhibit maximized every opportunity to drive more business. As you kick off the New Year and are evaluating your 2010 tradeshow schedule, now is the time to look with a fresh eye at the show strategy you have in place for lead capture, reporting and sales generation. The eternally important questions underlying B-to-B tradeshow success are: Can I point to an increase in sales revenue from my tradeshow exhibit? How good are the leads and opportunities I’m generating from this show? Should I go to this show again? So often ...
Event Management Projects is the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event project manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production. Event Management Projects has been ... Read More
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