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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 CRM denotes a company-wide business strategy embracing all client-facing departments ...
He has presented programmes and read the news for both BBC Radio 5 Live and the BBC World Service. He has also presented London’s only all-news breakfast show on News Direct, produced by Reuters and ITN. As a print journalist he has written articles for the Daily Telegraph, the Guardian and The Observer, plus national tabloid newspapers. Before that he was also a presenter on local BBC and independent radio stations, covering a range of programmes from early morning Breakfast shows to a late night phone-in. He coaches journalists in voice, presentation and interview technique. In addition ... Read More
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