Special Report on
Sales and Selling
Sales and Selling - Trends
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In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers. While these methods of promotion offer many advantages, they each share one major disadvantage: they are a non-personal form of communication. And whether a company is in retailing or manufacturing, sells goods or services, is a large multi-national or a local startup, is out to make a profit or is a non-profit, in all probability at some point they will need to rely on personal contact with customers. In other words, they will need to promote using personal selling. Unfortunately, ...
“The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire.” Emile De Girardin, French Journalist Most photographers don’t realize that the words they use are extremely important to their success and cash flow. In fact, using the correct words is one of the easiest ways to improve your photography sales and profits. You see, people subconsciously are influenced and persuaded by the words you use. Use the right words – (what I call the “power words”) and you succeed and ... Read More
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