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Dashboards have become the front-end and first line of access to business intelligence and often the best way to gain insight into an organization’s operations and performance. However, it can be difficult to decipher the differences between dashboards and get a proper understanding of which solution best fits the needs of the organization. This article aims to dispel the uncertainties surrounding, and to explain the value of, different types of dashboard software options. Organizations will understand why dashboards are an invaluable tool and what type of solution to consider when evaluating ...
Marketing metrics, marketing intelligence and marketing research. Although the three are interrelated, important distinctions exist when comparing between them. Astute marketers use all three, in a coordinated effort, to guide their marketing efforts and to support the development of their strategic marketing plans. One commonality is that all three are used to support decisions that impact how firms organize and implement their marketing programs. A brief definition of the three is presented below. Marketing Metrics Simply defined, metrics refers to performance measures and operating ... Read More
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