Special Report on
Sales Promotion and Personal Selling
Sales Promotion and Personal Selling - Trends
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In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers. While these methods of promotion offer many advantages, they each share one major disadvantage: they are a non-personal form of communication. And whether a company is in retailing or manufacturing, sells goods or services, is a large multi-national or a local startup, is out to make a profit or is a non-profit, in all probability at some point they will need to rely on personal contact with customers. In other words, they will need to promote using personal selling. Unfortunately, ...
Coca- Cola was one of the first companies to recognize the power of coupons for sales promotion purposes. In 1887, one of the company’s Partners, Asa Griggs Candler, helped to launch the company into the public eye using innovative and never-tried-before advertising techniques, one of which was a coupon, hand written by the man himself. Soon, Candler was creating coupons offering complimentary Coca-Cola to people who he believed might ultimately be interested in buying the product. These coupons were mailed out to potential customers and were also placed inside magazines for readers ... Read More
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SALES PROMOTION AND PERSONAL SELLING
Sales - 6 steps to personal selling skills and techniques, no matter what the ...
Marketing Business Opportunity is it imperitive to have a Unique Selling Point?