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Sales Training • Personal Selling Skills
Sales Training • Personal Selling Skills - Trends
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In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers. While these methods of promotion offer many advantages, they each share one major disadvantage: they are a non-personal form of communication. And whether a company is in retailing or manufacturing, sells goods or services, is a large multi-national or a local startup, is out to make a profit or is a non-profit, in all probability at some point they will need to rely on personal contact with customers. In other words, they will need to promote using personal selling. Unfortunately, ...
Sales is considered a relationship skill. NLP is a technique enabling one to quickly establish a deep relationship with a prospect in a selling situation. Sales and particularly large item ticket selling, generally depends upon the sales professional's ability to establish a relationship with his prospect involving mutual trust within the sales situation. Typically, trust in this type of situation, takes a period of time to engender. Nuero-linguistic programming or NLP is a technique that enables a sales professional to more quickly establish an element of trust and rapport in either ... Read More
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