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It's Monday morning around 9 a.m. Your weekly sales meeting was supposed to start a half-hour ago. So far, only five of your 12 sales reps have shown up. Now one has left the room to take a call from a hot prospect. (He's scheduled to present a proposal there later this afternoon.) You look down at your notes and then glance around the table. The remaining four reps are busily making notes in their organizers. The only smiling faces you see belong to the three people from marketing and the call center supervisor who all wanted to make sure they got the latest information from the field. If this image wakes you up in ...
The personal training industry has definitely seen its share of changes over the past few years. One of the biggest changes is the introduction to major fitness marketing. Marketing is so important to any business. If customers do not have any idea of whom you are or what you do, how are you ever going to be able to generate any sales? Your customers need to know the basic information about your business to even begin having an interest in the products/services you provide. Now, there are a few effective ways to go about this, and if you are able to embrace these techniques successfully, ... Read More
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