Special Report on
Selecting an Outsourced Sales Firm
Selecting an Outsourced Sales Firm - Trends
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While the idea of using independent reps to sell ad space in certain geographic areas isn’t new, more magazine publishers are beginning to explore the possibilities of outsourcing their entire sales operations to independent sales firms. The magazine industry used to depend mostly on independent sales reps at one time, according to Jim Elliott, president of independent sales firm James G. Elliott Co., but that trend shifted in the late 1960s and early 1970s. “And once that shift occurred, it made more sense for the magazine companies to retain direct employees, mainly because of the large travel and entertainment budgets ...
Am I the only one who has noticed all the social media marketing experts that are appearing on a daily basis? It's almost as if that's become the job for those who have become unemployed, suddenly create a Twitter account and a Facebook account and you are now a social media marketing expert. It is very similar to when Microsoft FrontPage came out and everyone became web designers. Look, I'm all for free enterprise and entrepreneurship and creating your own empires. What I'm not for is small businesses being taken advantage of by those who claim to be experts, but ... Read More
SURVEY RESULTS FOR
SELECTING AN OUTSOURCED SALES FIRM
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