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Software Sales Enablement - Trends
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As a Sales Enablement Director for Axway, you’ll be a key contributor to the strategic direction of Axway’s financial services business in the U.S. and U.K. In essence, this is a marketing role within sales ; your charter is to work with sales management and product/solution marketing to map Axway’s technology offerings to financial services industry trends and develop go-to-market programs for lead generation, targeted prospecting, and industry events . This position is directly responsible for managing the rollout and execution of these initiatives and is jointly responsible for the education of the broader team ...
when asked which professions they find most trustworthy, people answered: nurses, pharmacists, doctors, teachers, police officers, and clergy. Conversely, the least trustworthy professions were (as you probably guessed): telemarketers, car salesmen, advertisers, congressmen, and stockbrokers. This column isn't for car salesmen, but it's no stretch to deduce that, in general, salespeople are not widely trusted. This is ironic, since trust is the basis upon which great salespeople work. When you have clients' trust, you are far more likely to lock-out competitors, ... Read More
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