Special Report on
Store Brands and Category Management
Store Brands and Category Management - Trends
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While bandage manufacturers continue to vie for shelf space in a seemingly unending rollout of more colorful and therapeutic designs, with more perfect adhesives and more comfortable fits, chain drug buyers contend that the big news in first aid continues to come from the category's oldest and perhaps most unchanged subdivision, the wet/dry segments. The real money, many say, is made in the sale of cotton puffs and sterile pads, hydrogen peroxide and isopropyl alcohol. But, while these low-dollar-ring commodity items have been the bread and butter of the drug store business since its inception, some chain drug buyers ...
is to compare the current situation vs the development of the category for the past 8 years. The feeling is close to be in front of big cliff with no arm and no leg to climb…Uncomfortable! As everything is relative, 2009 may be a bad year if compared to 2007, but still outstanding whether 2005 would be the reference. The Good way is most probably to take a Blue Ocean Strategy approach and consider this situation as a great opportunity to innovate . As the market is shrinking, it is critical to find new (or different) sources of growth. The marketing of Luxury goods is driven mainly by a Read More
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Authors@Google: Bob Gilbreath
Google Q1 2010 Earnings Call
- Private Label 2010 Webinar Summary
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