Special Report on
Up Sales Terminology
Up Sales Terminology - Trends
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Sales of desktop PCs jumped 30 percent in February, as both Windows 7 systems and Apple iMac get lugged out retailers' doors. Conventional wisdom hold that the desktop computer is no longer the computing platform of choice for consumers: sure, businesses, gamers, and creative professionals have needs for those big chunky cases, but for years everyday computer users have been putting their money into smaller and more-portable systems ranging from conventional notebook computers to notebooks, MIDS, and even smartphones. However, according to market research firm NPD , desktop computer sale surged in February, up 30 percent ...
Recently someone asked a question that made me realize that most folks haven’t been around the ‘net as several models for selling advertising were attempted. This primer should help everyone understood all of the terminology that goes into selling advertising. Let’s start with the word “impressions”. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many people watch a particular channel at a particular time. The most well-known is probably the ... Read More
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