Special Report on
Information Industry Segments
Information Industry Segments - Trends
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A key factor to success in today's market place is finding subtle differences to give the business a marketing edge. A business that targets specialty markets will promote its products more effectively than a business aiming at the "average" customer. What makes the business unique? How can these unique features be promoted to "targeted" customers? Some businesses treat the market as a whole, focusing on what is common to the needs of customers, rather than on what is different. Often called undifferentiated marketing, this technique relies on mass advertising and is implemented on the basis of cost savings to the business. ...
This report is an important annual roundup of Outsell’s research and analysis of the information industry. It looks at the big picture and offers a forward-looking view that summarizes metrics and trends for all key vertical segments of the industry and the key customer groups (end-users, enterprises, and advertisers) that drive overall funding for the industry. The report draws extensively from Outsell’s unique industry metrics and analytics, Outsell’s daily contact with people in the information industry, and the deep industry experience of our analytical staff. Our data assets include ... Read More
SURVEY RESULTS FOR
INFORMATION INDUSTRY SEGMENTS
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