Special Report on
Persuasion and Information Architecture
Persuasion and Information Architecture - Trends
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"Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we communicate a bit differently. Our information is fragmented across various mass-media channels and delivered through ever-changing technology. It has become watered down, cloned, and is churned out quickly in 140-character blurbs. We’ve lost that personal touch where we find an emotional connection that makes us care." ...
ascribes a promise to each link within an information architecture navigation system. Users form a mental expectation about the content behind a link, which he terms “mental extrapolation”. A persuasive link label can convince users that clicking the link will fulfill the mental expectation that has been set – keeping the promise, as in the theory of information foraging. “The Good, the True, and the Beautiful” - categorization, that is Iversen & Pertou (2008) draw on parallels between classical rhetoric and information architecture. Martin Cothran describes classical rhetoric ... Read More
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